I like to think of myself as an unscripted extraordinaire. Whether it’s reality, documentary, or competition, I tap into the authenticity that makes these formats so powerful. I’ve shaped campaigns that capture each show’s unique voice while finding fresh ways to reimagine long-running series. By zeroing in on what fans love, I’ve helped drive engagement, sustain strong linear ratings in a declining market, and turn multiple series into the #1 social show of the night.